Face painting is one of the ways  with which people express their  feelings towards something they love and adore. Historically, it was  used by warrior tribes as a means to express their anger and  frustration. Today it has gotten a lighter and more pleasant side to it.  It is considered an enjoyable activity at festivals, sports events and  parties. It is an effortless way of entertainment even at home, just to  break the tediousness. Even adolescents love to be a part of it, let  alone the kids. Face painting has become more of an art today and there  are many face painting designs which one can learn, if he/she wants to  enjoy this activity.
  
  The recent trend sees face painting  as continuously growing among the  passionate fans at various sports events. Be it cricket, soccer, tennis,  car racing or golf, fans have always found means to express themselves  outrageously; face and body painting being the most common and all time  favourites. In order to show support for their teams, people dress  audaciously and wear bright colours on their faces. This sort of  consumer behaviour has in a way turned out beneficial for the marketers  as well who do their branding through these teams.
  
  The vigour and the zeal that these  teams and their followers bring  together during a period of 3-4 hours is just amazing. Fans wear  national colours, flags and the names of their favourite players on  their faces. At such events face painters are hired. This has also been  an attraction for the sports media who can use photographs and videos to  support their news updates and programs.
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